Nectar dispensary portland1/21/2024 Karlebach attributes this to much of the company’s success. Pratt, the company CEO, had a background in consumer retail. Nectar was originally founded in 2013 by two men from Nebraska - Jeremy Pratt and Jeff Johnson - who moved to Oregon specifically to get into the cannabis business. When the Oregon Liquor Control Commission began licensing recreational marijuana shops, Nectar received five of the first 26 licenses. Within two years, Nectar has become one of Oregon’s largest marijuana retail chains with seven locations - four in Portland and one each in Tillamook, Eugene and Gresham. Oregon legalized recreational cannabis the same year, and Nectar began a rapid expansion, capitalizing on its clean-cut prestige. The chic space boasted a clean, open feel and showcased well-lit product displays. With that goal in mind, the company opened its first dispensary in Portland’s upscale Pearl District. We wanted to take medical marijuana out of the back room and into the light. So, we spent a lot of money to make everything nice, upfront and clean. “Most dispensaries back then were dirty and dark - you felt like you were part of an illegal drug deal,” Karlebach says. After all, if the industry wants to be respectable, it needs to look the part, says Devra Karlebach, the company’s chief operating officer. That image is exactly the vibe that Nectar, an Oregon-based marijuana retail chain, wanted to avoid when it opened its doors in 2014. Seven cultivation locations operating under the Applegate Valley Organics brand supply a large percentage of the flower in Nectar’s retail stores.Įarly medical marijuana dispensaries established a well-known stereotype of seedy, hole-in-the-wall retail shops designed to fly under the radar of law enforcement.
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